Have you ever tried so hard to get your audience to purchase from you, let’s say from your social media following and wonder why it seems so difficult? 

What if you already had primed customers that are ready to purchase?

The perfect customer is the one you already have, if a customer has already purchased your product they are 5 times more likely than any other potential customer to buy from you. 

If you’ve made sales on Etsy you have primed customers! I’ve discovered that the Etsy Thank You message can be the perfect way to entice customers to purchase again, have you heard of the term up-sell? You can capitalize on someone who has already purchased and ask if they would like to buy an additional item. It’s so simple yet so effective! Let’s walk through how to capitalize on the customers you already have!

What’s the cost of obtaining each customer? 

How hard do you work for a sale? How many different ways can you obtain a buying customer within your Etsy Store. Lots! 

Etsy brings 50 million shoppers to its platform each year, a potential customer could find you from:

• Etsy search
• Ads
• Social media platforms
• A link within an email
• Pinterest Pins 
• A Blog
• Google & Other Search Engines

As you can see there are multiple ways to obtain a new customer. Each method brings a variable degree of difficulty. Social media is one of the hardest ways to obtain new customers, customers are on the app not to shop, they are on the app to socialize and studies have shown they prefer to stay on the app. Email marketing is one of the easiest way to obtain a customer, you know why? Because that customer has likely purchased from you before or is interested enough to give you their email address. But what if you don’t have an email list. You still have customers that have purchased from you before. These customers are the easiest to sell to! The faster you can sell to them the better! Let’s dive in to how you can up-sell to your existing customers on Etsy.

How to up-sell on Etsy.

You have the perfect natural opportunity to ask your existing customers to purchase again. This comes in the form of the message buyers receive once they purchase your item. Your customer is already hooked, they saw value in your product and they were convinced to buy, they can easily be convinced again, especially if you add even more value to them! This sale is going to be far easier than any other form of obtaining customers like attracting customers from social media or even a direct link to someone who has never purchased before. You can set this message to your buyers within the Etsy platform, it can be set up to send automatically when a customer makes a purchase, you can set this up within settings > info & appearance > message to buyers. If you sell a physical product pick the first option “Message to Buyers,” if you sell digital products pick the “Message to Buyers for Digital Items.” Next we will walk through the perfect thank you message that can lead to the customer purchasing again. 

My exact thank you message to buyers that has skyrocketed my sales. 

Let’s breakdown the physiology of the thank you note. Remember to write this note to your target customer, if you envision your target customer, a women in her 30s who has 2 young kids, likes a glass of wine and enjoys dinners out with friends talk to that person in your thank you message! 

Here’s the exact thank you message I send to my customers once they purchase! Use it as a template for your shop if you like! 

Now that we’ve walked through how lucrative your existing customers can be you can up-sell to them once they’ve purchased! The Etsy Thank you message is pure gold!   It’s so simple yet so effective! If you aren’t already a part of our tribe you should sign up for our emails, I’d love stay connected! https://view.flodesk.com/pages/5e22e984830fff002625406c